Online Store Pre-launch

Online Store Launching Tips!
Every store manager has a wish to get launched and grab a good amount of sale from their brand new E-commerce Store but in most of the cases, achieving this is not an easy task. Here you can see more than the essentials which you need to know. Let's see some of the important factors influence or boost the sale conversion's rarely discussed on the blog.

In the current market, different E-commerce platforms are available to choose from. Is that an important task to choose the perfect platform according to our scale of the industry?

Yes, it is following are some of the best platforms you can choose Magento, Shopify, Wix, BigCommerce, Open cart, WooCommerce. You can choose the perfect one among them according to your team and budget that you are going to meet with.

E-commerce is the fastest growing area in retail — and understandably so. People love shopping from the comfort of home. If you’re considering getting into the game, you have some important decisions to make, all of which will determine the level of your success.

After choosing the appropriate platform you will start building the store with a good front end consist of paid or a custom theme then after that, you will be in rush to make the store live to see how it's going to work and what makes it interesting is the following.

• Use the Google Trends tool to analyze the search presence of your catalog products.
• On page SEO
• Do meta title, description and keyword research on the product list you have.
• Link google analytics and google web console to your domain.
• Study how competitors drive traffic towards their store.
• Create and connect social media profiles like Facebook, Instagram, Pinterest, Google plus, twitter etc.
• Build an XML sitemap, Robots.txt, Favicon to make your site more SEO friendly.
• Optimize each product and other pages.
• Optimize and showcase good and unique pictures of products with a standard resolution.
• Recheck each attribute related to a product is updated and correct.
• Purchase a test server.

These are the basic steps you have to prepare before launching an online store, this will especially help newbies to perform well in the initial period itself. Search engines will act very friendly once you have the following steps and it will lead to increase the search traffic which is the best quality of an E-commerce store. After launching the store don't think it's all done now it's your turn to Analyse, Plan and Implement tactics to achieve the target you have planned always remember the following two terms  after the successful launch

CRO [Conversion Rate Optimization]

In internet marketing, conversion optimization, or conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that converts into customers, or more generally, takes any desired action on a webpage. It is commonly referred to as CRO.

ROI[Return Of Investment]

Return on investment (ROI) is the ratio between the net profit and cost of investment resulting from an investment of some resource. A high ROI means the investment's gains compare favorably to its cost.

Always check your backend operation like CDN, Hosting Provider etc.. for the smooth functioning of your website. Better you can have a team of IT, Marketing and Merchandising or else you can be a superman to take care of everything it's totally up to you. Be patient and concentrate on the above tips surely it will make your store launch a successful one. You can build an E-store through paid or custom platform but achieve sale is a task that will lead the online store into next level try to implement a good plan after analyzing the current market competitors [organic traffic lead] then only you can stick to the market with a good revenue.