Transform Brick-and-mortar in to an E-commerce

The way of trading is growing day by day, both consumers and producers looking for new or better platform where they can understand about particular products or services which makes them easy to buy or sell in the market. E-commerce provides the best trends what they eagerly waited for, statistic gives information on retail e-commerce sales worldwide from 2014 to 2021. In 2017, retail e-commerce sales worldwide amounted to 2.3 trillion US dollars and e-retail revenues are projected to grow to 4.88 trillion US dollars in 2021.

One can get a lot of benefits by opting for E-commerce as it delivers a comprehensive range of benefits to retailers and merchants. Electronic Commerce is also known as e-commerce that consists of the purchasing and selling of products or services through electronic systems like computer networks and the Internet.

How Brick-and-Mortar benefit from E-commerce?

Once you started selling online, customers can search for product information from your website, inquire for more product details, compare prices of different brands of similar products, and seek bargains and place orders for their desired products. Customers can then come over to your store to feel, test and collect their items. Customers could also use your website to access after-sale services after purchasing items from your store. The brick-and-mortar store further affords you the opportunities for face-to-face interactions with your customers. This promotes customer loyalty and potentially generates repeat purchases.

Let us see how customers in UAE searching for fashion and supermarket stuff in online

https://trends.google.com/trends/explore?date=today%203-m&geo=AE&q=supermarket,fashion

·       Can use same database for both offline and online.

·       Can connect POS to your virtual store.

·       Will get more social connection.

·       Can generate a bunch of new customers.

·       People can easily find your store and thereby more sale

·       Ease of transaction make customer more comfortable.

·       New customers mean more revenue.

A new medium for advertisement.

Step into E-commerce

In order to remain competitive and grow, moving into e-commerce is a good idea, there are plenty of options for choosing the best niche better you can reach to a good E-commerce expert or a 3^rd party who can help you to make a good decision.

• Plan how much you need to invest on E-commerce
• Study or get help from someone on marketing strategies and tools helps in sale conversion after launching.
• Calculate how much you need to spend to build and support E-commerce store.
• Purchase a domain name.
• Select E-commerce and website hosting platform.
• Prepare a chart about pages and content which you need to showcase.
• Try to build a separate team for Customer service and shipping
• Schedule a time interval for building and launch separately.
• Think about the future goal and growth needed

E-commerce is a powerful means to connect the unconnected to global trade. Arancha Gonzalez - Chief Executive of the International Trade Centre

How to achieve the goal?

Online and offline marketing both work toward the same goal: to increase awareness of your products and services, nurture your relationship with current and potential customers, and grow your business. What makes them different from one another is the way in which they connect with your target audience. They use different channels of communication, appeal to a different mindset, and are performed in different contexts.

Online marketing activities may include:

·       Email marketing

·       Social media

·       Blogging

·       Online advertising

Offline marketing activities may include:

·       Newspaper Ads

·       Direct mailers

·       Flyers and billboards

·       Events and trade shows

For any given marketing activity or business goal, there are online and offline ways to achieve it.  For example, if you want to serve your community and increase your network, you could do so online via a Facebook group or Google hangout, or offline via a meetup or event. If you want to increase the number of free consultations, you might do so online with effective calls to action on your website and promote it on social media. Yet you could also do it offline, on postcards or with a sign in your store.

Furthermore, if you choose an offline activity, there are online ways to support it and vice versa. For example, if you host a meetup or event, you can promote it on social media. If you create a physical sign with a phone number on it, you can measure your results online with tracked phone lines. While offline and online marketing activities are different, they overlap in their benefits and are able to support one another and your overall business goals.

The next level

M-commerce, Apps can and should be treated like an in-store marketing channel, delivering coupons in real-time, geo-targeting and pushing relevant notifications, in addition to acting as way-finding for consumers looking for specific items within the actual store. Apps need to be viewed less as extensions of e-commerce and more as an extension of retail and the consumer experience across channels.

 

Conclusion

Business growth is the final goal, selling both offline and online with proper strategy and planning will help you to easily achieve this task. If you think about the future then it’s time to think about E-commerce grab some good sale and new customers which will help you to become a good competitor in the market.  E-Commerce has undeniably become an important part of our society. The successful companies of the future will be those that take E-Commerce seriously, dedicating sufficient resources to its development. E-Commerce is not an IT issue but a whole business undertaking. Companies that use it as a reason for completely re-designing their business processes are likely to reap the greatest benefits. Moreover, E-Commerce is a helpful technology that gives the consumer access to business and companies all over the world.